WEB BUSINESS BASICS
DAY 1: Planning Your Success
 - 10 Step Guide to Creating a Successful Business Plan

DAY 2: Researching Your Market
 - Exactly Who Will You Be Selling To?
 - Defining Your Target Market
 - Scope Out the Competition and Potential Alliances

DAY 3: Develop a Targeted Marketing Strategy
 - Why Targeting Your Market Is So Important
 - Focus Your Marketing Where It Matters

DAY 4: How Much Should You Charge?
 - The Importance of Pricing Right
 - Deciding on a General Price Level
 - Price to Penetrate The Market
 - Price to Skim = Premium Pricing

DAY 5: Key Marketing Strategies
 - Your Unique Selling Proposition
 - Proven Sales Strategies
 - Build Multiple Streams of Income

DAY 6: MLM or Network Marketing Opportunities
 - What to Look for in Choosing an MLM Venture
 - What to Avoid When Joining an MLM Program

DAY 7: Web Success Pointers & Pitfalls
 - Top 20 Business Success Tips
 - Top 10 Ways to Ensure Failure

WHAT TO SELL ONLINE?
DAY 1: Products vs. Services
 - Buying & Selling Existing Products
 - Selling the Products & Services of Others
 - Providing & Selling Your Own Service
 - Creating & Selling Your Own Product

DAY 2: Hard Goods vs. Software
 - Selling Hardgoods
 - Selling Software
 - InfoProducts

DAY 3: What Are You Going To Sell?
 - Start With What You Know
 - Love Your Product
 - Find a Hungry, Easy to Target Market
 - 5 Point Product Checklist

DAY 4: Defining Your Product
 - What Exactly Are You Selling?
 - Positioning Your Product
 - Some Truths About Branding

DAY 5: How to Differentiate Your Product or Service
 - Multiple Streams of Income
 - Why You Should Diversify
 - Joint Venture Your Way to Success

DAY 6: Creating Your Own Automated Profit Centers
 - Capitalizing on Net Auction Sites

THE INFOPRODUCT SOLUTION
DAY 1: Info-Products - The Ultimate E-commerce Solution
 - What Exactly Is an E-book?
 - Why Information Products are a Good Choice

DAY 2: Writing An E-book
 - What Are You Going To Write About?
 - Winning Products Provide Solutions to Universal Problems
 - Getting the Words Out
 - Locating Free Content

DAY 3: 12 Full Proof E-book Idea Generation Strategies

DAY 4: Compiling An E-book
 - Adobe Acrobat / PDF Compilers
 - HTML Compilers
 - E-book Cover Services
 - Security Issues

DAY 5: Getting the Word Out - Promotional Tactics
 - Create a Website Selling System
 - Using E-books as Viral Marketing Lead Generators
 - Copyright Protection

DAY 6: 15 Powerful Ways to Profit & Promote With Info-Products

AFFILIATE PROGRAM SOLUTION
DAY 1: Affiliate Programs - The Simple Selling Solution
 - What are Affiliate Programs?
 - How Affiliate Programs Work
 - Affiliate Tracking

DAY 2: Selecting Affiliate Programs
 - Which Affiliate Programs are Best?
 - Ten Things to Look for in an Affiliate Program
 - Five Ways to Find Quality Affiliate Programs

DAY 3: Profiting Off Affiliate Programs
 - What You Stand to Earn
 - Go Ahead and Join the Programs
 - 12 Ways to Make Money with Affiliate Programs

DAY 4: Long-term Affiliate Promotion Strategies
 - Affiliate Mini-Sites vs. Theme-Based Content Sites
 - Creating A Sustainable Revenue Stream

DAY 5: Starting Your Own Affiliate Program
 - What Type of Program Do You Want to Set Up?
 - Setting Up Duplicate or Mirror Sites
 - Using Affiliate Tracking Software
 - Using an Affiliate Network Service

PLANNING YOUR SITE
DAY 1: Make Your Website Worthy of Your Marketing Efforts
 - Your Website Is Your Most Valuable Marketing Tool
 - Create The Perfect Package For Your Product
 - Define Your Primary Online Business Objective
Define the Personality of Your Website

DAY 2: Coming up With Winning Web Content
Content Really Counts
 - Web Copy Authoring Courses & Resources
 - The Search Engine Factor
 - Theme-Based Mini-Affiliate Sites

DAY 3: Developing A Site Plan
 - Create A Link Storyboard for Your Website
 - Website Navigation Basics

DAY 4: Web Design Odds and Ends
 - Do it Yourself of Have it Done for You
 - Web Page Load Time
 - Fonts & Formats
 - Above all, Keep It Simple!

DAY 5: Top Ten Website Design Dos

DAY 6: Top Ten Website Design Don'ts

GETTING SETUP ONLINE
DAY 1: Your Own Domain Name - A Marketing Must
 - Benefits of Having Your Own Domain Name
 - Naming Your Business
 - Choosing a Domain Name
 - New Top Level Domain Names

DAY 2: Registering Your Domain
 - How to Go About It 
 - Registering Multiple Domains

DAY 3: Introduction to Web Hosting
 - Overview of Web Servers
 - Hosting Service Options

DAY 4: Web Hosting Essentials
 - Top Ten "Must Have" Features
 - Secondary Factors to Consider

DAY 5: Keeping Costs Down & Sales Up By Staying Focused
 - Targeted "Niche" Marketing
 - How Much Space Do You Really Need?
 - Mini-Affiliate or Full Throttle E-commerce?

DAY 6: Making Your Site a Fun Place to Hang Out
 - Keep Your Site Active & Interactive
 - Host a Discussion Group
 - Provide Forms & Surveys
 - Give It To 'Em For Free
 - Games & Contests

DOING BUSINESS ONLINE
DAY 1: E-commerce Enabling Your Website
 - Making It Easy For Customers to Pay Online
 - Why You Must Accept Major Credit Cards
 - Understanding the Basic Elements of E-commerce

DAY 2: Storefront Software
 - What You Should Look for in Selecting Storefront Software
 - Storefront Software Alternatives

DAY 3: Types of Credit Card Processing
 - Deferred Processing
 - Real-time Processing

DAY 4: Credit Card Payment Processing Options
 - Getting A Merchant Account
 - What’s It Going To Cost?
 - Third Party Payment Processors
 - Who Should Use What?

DAY 5: Other E-commerce Payment Options
 - Accepting Checks Online
 - Accepting Debit Cards Online
 - Charge It to Their Phone Bill
 - E-Wallets or Digital Cash
 - Person-to-Person Email Payments

DAY 6: Order Fulfillment & Follow-up
 - Hard Good Distribution Options
 - Selecting Your Distribution Channel(s)
 - Following Up on Shipments & Deliveries

DAY 7: Courting Your Customers - Part 1
 - The Importance Of Great Customer Service & Support
 - Let 'em Know Where to Find You
 - Answer Questions Before They Arise
 - Be Responsive & Stay in Touch!

DAY 8: Courting Your Customers - Part 2
 - Give More Than You Get a.k.a. Value (or at least Perceived Value) Counts 
 - Don't Forget the Guarantee
 - 10 Key Customer Considerations You May Be Neglecting

DAY 9: The Wonders of Automation
 - Automate As Much of Your Business As Possible
 - Using Automation To Enhance Your Customers' Shopping Experience 

DAY 10: Simple Techniques to Double Your Sales
 - Value-Ads
 - Up-Sells
 - Backend Sales
 - Don't Leave Money on the Table

EVERYTHING EMAIL
DAY 1: Email Use & Abuse
- Direct Mail Marketing
- Email Etiquette
- If You Don't Give A Damn, Spam
- Signature Files & Other E-mail Essentials
- Setting Up Sig Files on Multiple E-mail Accounts
- E-mail Filters & Aliases

DAY 2: Opt-in Email Marketing
- Why You Need to Start Your Own Mailing List
- Building Your Opt-in Mailing List
- Setting Up an Opt-in Email System
- Getting the Word Out - Or Not

DAY 3: Autoresponders - An Online Marketers Best Friend
- What are Autoresponders?
- What to Look for in an Autoresponder Service
- E-mail Articles & Reports
- Consistent Follow-up is the Key to Success!
- Sequential Email Campaigns

DAY 4: Ezine Publishing & List Management
- Why You Should Publish an Ezine
- What to Consider Before Launching an Ezine
- List Management & Publishing Options
- Important Publishing Points to Remember

DAY 5: Ezine Advertising - The Bargain of the Millennium
- Why Ezine Advertising Works So Well
- Types of Ezine Ads
- A Step-by-Step Guide to Ezine Advertising
- Ezine Ad Swapping

DAY 6: Write Your Way to Fame & Fortune
- How To Go About Authoring
- Submitting Your Article For Publication
- Selling Subscriptions to Your Newsletter
- A Word About Viral Marketing

DAY 7: Newsgroups & Discussion Lists
- What Are Newsgroups?
- Participating in Newsgroups
- What Are Mailing Lists?
- Promoting Through Discussion Lists

TRAFFIC BUILDING BASICS
DAY 1: Driving Targeted Traffic to Your Website
- What Exactly Are You Going To Promote?
- The "Promotional Mix"
- There's Traffic... and Then There's Traffic!

DAY 2: Automated Traffic Generators - Pop-Ups & Pop-Unders
- How They Work
- Important Points to Bear in Mind When Using - Pop-ups or Pop-unders
- Five Rules of Effective Pop-up Marketing

DAY 3: Building Link Popularity
- Some Links Are Better Than Others
- Themed Reciprocal Links
- General Guidelines for Requesting Reciprocal Links
- Other Ways To Get Linked
- Award Site Links
- Link Popularity Checking Services

DAY 4: Banner & Link Exchanges
- Banner Ad Pros & Cons
- How Much Do You Have to Pay?
- Banner/Link Exchanges
- Creating Banner Ads

DAY 5: Online Classified Advertising
- 10 Points to Remember When Posting Classified Ads
- Recommended Courses on Classified Ad Copywriting
- The Best Classified Ad Services

DAY 6: Media Publicity - Press Releases
- 5 Things You Must Do In Your Press Release
- Newsworthiness Is The Foundation
- Online Press Release Options
- How to Write a Press Release
- Sending Out Your Press Release

DAY 7: 15 Surefire Ways to Keep 'Em Coming Back

PLANNING YOUR PROMOTION
DAY 1: Converting Visitors Into Customers
- What To Consider in Planning Your Advertising Campaign
- Website Metrics - The Foundation of Your Business
- Click-Through Ratio
- Customer Conversion (Sales-to-Visitors) Ratio
- Customer Acquisition Cost
- Secondary Subscriber Conversion Ratios

DAY 2: "Scientific" Game Plan for An Advertising System
- Rolling Out Your Product Scientifically
- Checklist of Ways to Generate Targeted Traffic
- "Scientific" Advertising Approach
- Determining the Lifetime Value of Your Customers

DAY 3: Create A Testing & Tracking System
- Test, Refine, Test, Refine & Test Again!
- Testing & Tracking Words of Wisdom
- There's Always Room For Improvement

DAY 4: Tracking Your Visitors Footsteps
- Why Bother With Website Tracking?
- Making Sense Out of Log Statistics
- Automate Your Stat Analysis

DAY 5: Planning Your Advertising Budget
- Types of Online Advertising
- How Much to Budget for Online Advertising
- Ways to Decrease Your Advertising Cost per Unit

DAY 6: Getting Your Sales Letter In Tip Top Shape
- 15 Ways to Increase Your Website's Conversion Rate

TOPPING THE LISTS
DAY 1: Some Search Engine Basics
- What Are Search Engines?
- How Do Search Engines Operate?
- Free Advertising - With a Catch!
- The Importance of Keywords & Keyword Phrases

DAY 2: Building Your All-Important Keyword List
- Keyword Selection
- Keyword Research Tools
- "Borrow" Keywords
- Secret to Search Engine Success

DAY 3: Keyword Tips, Tricks & Strategies
- A Word About Doorway Pages & Sites
- Other "Secret" Keyword Strategies
- Risky Keyword "Tricks"
- In the end, Content Counts the Most

DAY 4: Optimizing Your Web Pages For Best Results
- HTML and Meta Information
- Site and Page Titles
- META Description
- Keyword META Tags
- Location, Location, Location
- Keyword Density

DAY 5: Submitting Your Site To the Search Engines
- Registering Your Website
- Multi-Site Submission Services
- Sites That go The Extra Mile to Ensure Top Ranking
- Monitor Your Submissions and Rankings
- The Wave of the Future - Search Engine Trends

DAY 6: Submitting to the Top Search Services
- The "Big Eight" - Quick Facts & Submission Guidelines

DAY 7: Pay-Per-Click Search Services
- How They Work
- Keyword Bidding Strategy
- Prominent Newcomers to the Pay-Per-Click Arena
- Search Engine Sponsorship Programs

DAY 8: Directories, Guides & Other Listing Services
- Submitting to Lists & Directories
- Getting Listed in Web Guides
- Business Yellow Pages
- Announcement & What's New Sites
- Winning Awards

DAY 9: Yahoo Listing Secrets & Strategies
Yahoo! Ups the Ante One More Time...
- What To Do Before Submitting 
- Strategies to Up the Odds During the Listing Process
- If All Else Fails, Go Local