Don't be thinking that you can go out and purchase 100,000 leads
and then milk them for all they're worth. Wanna
take a guess at how many sales you'll make? How many un-subscribes do you think
you'll get after your first mailing?
There is absolutely no point in
having a list just so you can say you have a list. You're far better off
having a list of one hundred truly qualified, opt-in, responsive subscribers,
than a list of 10,000 meaningless names that you purchased for a couple
hundred bucks.
Okay, now that we've got that out
of the way, let's move on to the important matter of just how you are going to
get this qualified opt-in list built!
Building A
Premium List with A Premium Front End Offer
The number one way, the way all
the marketing pros do it, is through an introductory offer known as a
"front end" offer. A front-end offer is a product that is used to
gather leads.
Generally, front-end offers are
very low cost or free items. They are simply hand raisers, offered only to
identify people who are truly motivated, who may be good prospects for other,
more expensive offers that can be sold to them on the "back-end."
But in order to provide you with
quality leads, front end offers cannot be crap. You cannot sit down and write
some free report that says essentially the same thing as a hundred other free
reports your competition put out and expect to have subscribers flocking to
your sign up form.
Topical e-books are fine also, if
you can come up with good solid content that hasn't already made the
rounds of cyberspace a gazillion times. If you want to write an e-book of your
own and use it as a front end offer, here's what Stephen Pierce recommends:
"Take your time and
develop the most powerful information packed product you can come up with.
Develop something so unique, so powerful, so shockingly effective and useable
immediately that solves an immediate problem for your target market that you
want to sell it for over $100.00. Then give it away free to your subscribers
only." -- Under Oath: The Truth, The Whole Truth and Nothing But The
Truth About Internet Marketing by Stephen Pierce.
The thing to remember is this -
your subscribers are going to be the lifeblood of your business, so you want to
build a good, positive relationship with them from the get-go. The best way to
do this start off with a good first impression.
And the best way to start off with a
good first impression is to provide them with solid, usable, valuable, original
information that solves their problems or addresses their needs.
What's that? You say
you're not a writer or you don't have the time?
Don't get discouraged, because
you've come to the right spot. I happen to have solved the problem of developing a first-rate, suck in
subscribers, front end offer.
In fact, I've got
at least 20 of them, hot
off the presses and ready to roll... And that's just for
starters...
Everything you need to set up
and carry on your own business on a silver platter
Unlike other pie in the sky
"systems" that are big on promises and short on delivery, with our
WSM Perpetual Profit Portfolio System we actually do hand you everything you need to set up
and carry on your own business on a silver platter. (Okay, maybe
the part about the silver platter is exaggerated.)
1. You get lead
in products, follow up products and most importantly, you get all the list
generating materials you could ever want or need, including dozens of pdf
reports, 12 original, hot off the presses "profit portfolios" with corresponding e-courses, all of which are
in PDF format and all of which are jam-packed with solid, usable valuable information that solves
the problems and addresses the needs of a huge market segment interested in
starting or building a business online.
2. You get to
download, experience and pass along (if you wish) full versions of each and every one of these in demand products completely FREE of charge.
This makes for a surefire, "WOW! That's For Me!"
absolutely irresistible offer; one
that YOU will immediately be in the position to present to a prime, ready-to-buy
online market. In fact, if you sign up for our top-notch affiliate program, you'll be able to precisely target at least 12 specific
niches within this market with this powerful, profit producing offer.)
3. Each of our PDF
"Profit Portfolios" comes with it's own Bonus incentive package of 6 more related pdf e-reports,
exclusively authored by recognized experts in each field. So we are not talking
some piddling, run-of-the-mill freebie here, but rather a true top quality,
content-rich, value-packed offering that you can use as a "front end" lead generator to suck
in subscribers faster than a vacuum sucks in dust.
4. And we don't stop
there. We've gone ahead and made the whole shebang customizable, so you get to make a whole lot of
money off of the top quality information you give away! That's right. Each and
every one of our portfolios contains hundreds of links to the very best
affiliate programs on the 'Net today - all of which can be coded to make you
money when clicked with a simple eBranding application that comes with each
of our custom books.
And, believe me, these links can make you rich beyond
your wildest imaginings because we've totally revamped the way affiliate
marketing is carried out.
5. With our pdf portfolio "in context" content
presentations, instead of using (typically over-hyped) ads in an attempt to draw
people to "what you are selling," you can deliver "what you are
selling" directly to the people. For the first time ever, you, as an
affiliate, will have the unique ability to place all your profit generating
programs right smack dab in the middle of every one of your prospects'
desktops - in an organized and user friendly fashion - so that even if
they have no immediate need of a resource, they will have your eBook(s) handy for easy reference when they
find themselves in need of one.
6.
As if all of the above were not enough, you also get a full-blown, professionally authored "permission marketing" newsletter system that you merely have set in motion to automate the all important
relationship building aspect of all your online marketing
endeavors. Heck, there's no point in building a list just to build a
list. If you don't keep in touch with your subscribers and build up their trust,
there's really no point to the whole exercise, is there?
And there's plenty more that differentiates our
system from the way business has been conducted online and insures that ours is
a standout, can't miss, opportunity... I guarantee you'll be bowled over by the
time you're half way through this letter... Because for the first time you are
going to be presented with exciting concepts and ways of doing things that have,
quite simply, NEVER BEEN DONE BEFORE!
If all this sounds good to you,
you can get started right away by either clicking the STEP
1 link below to read the 8 steps here, or you can right
click here and download
a printable PDF version of our 8-step system and read about it
offline. You will need Acrobat reader
installed on your computer to read it. If you haven't updated to at least
version 5.0, you can click
here to get it.
Let's get started with
STEP 1
