Step 6:  Build Your Own  Quality, Permission-based Opt-in List with Our Superlative Customizable Marketing Materials and More...

I do get a kick out of all the gimmicks that abound online nowadays, all geared toward promising you "more and more subscribers," as if "subscribers" were senseless, valueless non-entities. Fact of the matter is, there is no point in getting thousands of subscribers, if all they are going to do is ignore your mailings - or more likely unsubscribe the first time you email them anything.

Heed these words: for every mailing you send out, a fair percentage of your subscribers will unsubscribe. Doesn't matter what you send out. You are going to get some people who just don't want the bother of opening another email. This is especially true if you don't personalize your subject line. But even so, you can expect to lose some subscribers with every mailing. 

Now, if you send out high quality, need to know, interesting, intriguing, original, amusing or entertaining information, stuff that your subscribers genuinely look forward to receiving in their mailboxes every week, then you can expect to hang on to most of your subscribers and to build a solid rapport with them. 

REMEMBER THESE WORDS: PEOPLE BUY FROM PEOPLE THEY TRUST!

On the other hand, if you start off by mailing out blatant sales pitches or even subtle ad offers without first building a solid relationship, you are going to lose half of your list right off the bat. Your subscribers sign up to receive information from you, not to be sold to. Above all, you must do your utmost to build a good solid rapport with them before you can even think about turning around and trying to sell anything to them. 

If you are going to build a list that is worth anything, you have to build a relationship with your subscribers. They have to know that they can trust you, and the only way you can earn this trust is to show them that you respect and value their time, just as you expect them to respect and value yours. It's a two way street, and the surest way to get this relationship off on the right footing is to take extra care with each and every mailing.

Here at WSM we are happy to assist you in this ALL IMPORTANT RELATIONSHIP BUILDING by providing you with a full range of superlative, brand-able marketing materials designed to take the lion's share of the work out of building your permission-based in house opt-in list. 

The materials we provide you currently fall into 2 Basic categories: 

• One time Gifts

• On-going Relationship Builders

The one-time gifts consist of our 12 Perpetual Profit Portfolios and 4 Sample Themed Portfolio Packets that allow prospects to get an overview of all our products in one fell swoop. 

If you want to go this speed preview route yourself, simply right click on any or all the links below and proceed to download the documents you want in pdf format.

• Preparation (Includes samples of Getting Started Online and Web Business Basics)

• Products (Includes samples of What To Sell Online, The Info-Product Solution and The Affiliate Program Solution)

• Presence (Includes samples of Planning Your Site, Getting Set-up Online and Doing Business Online)

• Promotion (Includes samples of Everything Email, Traffic Building Basics, Planning Your Promotion and Topping The Lists)

PDF Download Directions: With your mouse-cursor positioned over the link above, Click on the RIGHT mouse button (Mac users, use OPTION-click).
In the pop-up menu that appears, click on "Save Target As" (Netscape users click "Save Link As")
In the dialog box that now appears, choose a file name and directory where you want to save the file, and click OK. Wait a few minutes while the PDF file downloads

Lastly, of course, we offer version of this entire site in pdf format, so that visitors can download it and even print it out and read it at their leisure.

If you would be interested in a customized version of any of the above, you could email me at gail@websuccessmaker.com and I would be happy to accommodate you.

Now let's move on to the all-important On-going Relationship Builders. This is where most programs or systems fall short or miss the mark. But we don't just offer you one solution, we provide you with three!

1. You can take advantage of our brandable Did You Know? eGazette. The idea behind this novel weekly publication is not to bombard readers with marketing tips or sales pitches, but rather to get everyone's mind off the obvious and instead go for levity and sheer enjoyment. Click here to view a sample.)

The beauty of this eGazette is its widespread appeal. There is something in it for everybody, and because of this, many who receive it are likely to forward it to their friends and relatives, share it with their families at the dinner table or with their co-workers during their morning coffee break. Humor is a great common denominator as well as a great way to break the ice. It can also be a terrific selling tool. 

As a WSM affiliate, we are allowing you to "steel our thunder," so to speak. You can download all 15 of our eGazettes (in a zipped file) and upload them to your own autoresponder system, with the understanding that you will only send one out per week for 15 weeks. This way, when someone signs up to receive them, you get their name and email address ON YOUR IN-HOUSE LIST!

Furthermore, you are granted permission to replace the 2 WSM links at the beginning and end of each issue of the Did You Know? eGazette with your own affiliate links, so that readers who click through to our site and download our free books as a result of doing so will be credited to you, building your sub-affiliate list as well and increasing your odds of converting browsers into buyers. 

Caveat: you may not add any additional content and may not make any further content changes without prior authorization and consent. The material in the e-bulletins is protected by copyright law and violators will be subject to severe legal consequences. 

2. When you purchase the BONUS editions of any of our customizable portfolios - or any of our combination packages, you get reprint and branding rights to the accompanying e-courses for each portfolio - so you can offer them as subscription incentives to build your very own in house lists! Any product links in the e-course can be changed to your affiliate (income- generating) links. My only stipulation is that you don't change any of the wording or any other content of the e-courses in any way (without my permission). The material is copyrighted. 

Now, I want to make one point absolutely clear here. The e-courses are fully customizable only for those who purchase the WSM portfolios. WSM affiliates are NOT allowed to customize any links within the e-courses, including the links leading back to our WSM website. Violators of the above stipulations will be subject to severe legal consequences. 

Sorry to be so harsh, but the last thing I want is for all my hard work to wind up in the hands of people who have done nothing what-so-ever to merit it.

On the other hand, if you've purchased a customized course or several and you're smart :-), you will take these customized e-courses, sign up with an autoresponder or complete business automation system (see our "Everything Email" or "Doing Business Online" courses), upload them to that system and when someone subscribes, their information will go into your very own database of future customers! 

You will have absolute control of this list. And it will be a QUALITY LEAD LIST because the subscribers have subscribed to it as a result of receiving a quality content course you have sent out - on any one of twelve high interest subjects pertaining to internet marketing. 

3. The third relationship builder is also for our WSM customers and it is a series of pdf reports on all manner of topics relating to building a business online that I am currently working on. I will be releasing these in the New Year, and I am thinking of making them customizable as well.

It might be helpful to make a distinction here:

• Our Did You Know? eGazette is most effective in promoting our WSM System

• Our 7-12 day eCourses (and reports) are most effective in promoting the portfolios (although they can work for the System itself as well.)

Click here to view the full line up of our WSM e-courses. If you aren't already subscribed to some of them, you might want to take the opportunity to sample them - always a good idea before you start sponsoring them:-)

Here's what I recommend doing if you already have your own website. First and foremost, I recommend that you download and familiarize yourself with all the content above. You'll find it well worth your time. 

Then, when you advertise any of our "One time Gifts," have prospects leave their name and email before they can download it, and let them know that when they do, they will be subscribed to the one-of-a-kind Did You Know?  eGazette (or, if you're a WSM BONUS or Package customer, to one of your customized eCourse series).

Okay, these options will at least get you up and running. There are only 7 - 10 days of e-courses in each email series. And the entertaining eGazette will keep you in business for and additional 15 weeks (you might want to use it as follow-up to your e-courses).

By then, you should be well prepared to take over the helm of your burgeoning business and do the authoring honors yourself. What's that you say? You don't think you're up to the challenge?

Fear not, because I have the solution. If you're afraid you might wind up sacrificing all that trust and rapport you're going to be building up with your subscribers just because you're bound to run out of good content sooner or later and you don't think you can write worth a damn... help is on the way...

Make Your Content PREsell! by Ken Evoy will have you churning out winning content in no time flat. This is not just an ordinary book that teaches you how to write books or how to write sales copy. There are thousands of those. But MYCPS! is the ONLY book of its kind. It shows you, step by step, clearly...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/SELF into a unique position
4) how to HONESTLY convince people to trust and like you.

No other book in the world shows you how to do all this. The Web is a communication medium. More precisely, the Web is a text communication medium. Without the crucial skill to communicate effectively in writing, you're doomed. And your online business success is doomed before you even get started. That is why this book is so important.

And THAT is why Ken Evoy calls it... "One Heck Of A Paddle." Most small business people can't write and most can't afford to hire a writer. So where does that leave them? Up the creek, without a paddle. Well, MYCPS! is one heck of a paddle. Not only will it make you a supremely effective writer and communicator, but it will make you more effective, every way, every day.

And the price for all this priceless wisdom - under ten bucks! Yup, you read that correctly. So you really can't afford to pass on this outstanding offer.

 

Why Are YOU Doing This? Well, now, I think we both know why you are doing this. You are building Your List because without it you will not succeed in building a successful business. Period. If you've read the above I have enumerated numerous reasons why you need to build Your List, but primarily you need to build it in order to have a list to sell to. Period. Successful Marketers Never Sell To an Open Market! Successful eMarketers know that People Buy From People They Trust. So Successful eMarketers sell in a two-step process. First they offer valuable free information in order to get people to sign up on their list(s). Then they advertise their product offers to the people on their lists. The people they have built up a solid relationship with. And, if they take good care of their lists, they can do this (market to them) over and over again.  So, you are using the quality, customizable training materials we provide you, not only as lead generators to BUILD your list, but more importantly to BUILD trust, because you are giving away good, solid, important, valuable, entertaining information that readers will APPRECIATE, so that not only will they STAY SUBSCRIBED to YOUR LIST, but more importantly, they will be inclined to look with favor on any offers you might send them.

Sounding better and better isn't it. But there are several pieces still missing.  

For instance, just where are people going to go to sign up for all your wonderful content? The thing is, regardless of which autoresponder system you choose, you'll likely be given some cut and paste html code for a text link prospects can click on or a form they can fill out to subscribe to your list.

Now, I suppose, if you really want to cut corners, you could somehow figure out a way to paste the text link into an email and send it out. But you know what? If you're going to start cutting corners this early in the game, you might just as well get out of the game altogether.

Beyond this, have you thought about where you are going to put your customized portfolios for your customers to download? They can't stay on your computer desktop forever. They have to go up on the WWW somewhere. Yup, you're going to need your own website, for a whole host of reasons - the principle of which is...

You're never going to get anybody to take you seriously in business on the 'Net, unless you have a serious web presence. If you are serious about wanting to make a living online, you can only play at the game for so long without having to actually make a solid move. 

Which brings us to STEP 7: Here's where we really get down to brass tacks.