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Tutorials

Converting Visitors Into Customers

• What to Consider in Planning Your Advertising Campaign
• Website Metrics - The Foundation of Your Business
• Click-Through Ratio
• Customer Conversion (Sales-to-Visitors) Ratio
• Customer Acquisition Cost
• Secondary Subscriber Conversion Ratios

"Scientific" Game Plan for An Advertising System

• Rolling Out Your Product Scientifically
• Checklist of Ways to Generate Targeted Traffic
• "Scientific" Advertising Approach
• Determining the Lifetime Value of Your Customers

Create A Testing & Tracking System

• Test, Refine, Test, Refine & Test Again!
• Testing & Tracking Words of Wisdom
• There's Always Room For Improvement

Tracking Your Visitors Footsteps

• Why Bother With Website Tracking?
• Making Sense Out of Log Statistics
• Automate Your Stat Analysis

Planning Your Advertising Budget

• Types of Online Advertising
• How Much to Budget for Online Advertising
• Ways to Decrease Your Advertising Cost per Unit

Getting Your Sales Letter In Tip Top Shape

• 15 Ways to Increase Your Website's Conversion Rate

Wisdom of the Masters

Ad & Website Copywriting

• 32 Easy Ways To Breathe New Life Into Any Webpage Sales Letter by Jimmy D. Brown

• How to Capture and Captivate People's Attention! by Michel Fortin

• My Eight-Step Formula for Writing Long Sales Copy by Michel Fortin

• How to Write Compelling, Carrot-Wielding Copy! by Michel Fortin

• Create Headlines That Pull, Persuade and Propel! by Michel Fortin

• Boost Your Conversion Rate In Three Easy Steps by Michel Fortin

• Discover the 4 Hard and Fast Rules for Writing High-Impact Copy that Generates BIG Sales... by Corey Rudl
• 5 Insider Secrets to Writing Million Dollar Sales Letters by Terry Dean
• Ad Copy...You Forgot Step One! by Terry Dean
• How to Write Killer Advertising That Practically Forces People to Respond by Terry Dean
• Targeted Return Traffic + Good Ad Copy = Sales by Terry Dean
• An Analysis of A Winning Sales Letter by Yanik Silver
• How A Hidden Psychological 'Trigger' Makes Prospects Practically Line Up and Beg to do Business With You by Yanik Silver
• How to Create Powerful Offers That Drive Your Sales Through The Roof by Yanik Silver
• Sales Letter Secrets From The Man Who Sold Coal By The Train Carload by Yanik Silver
• How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo Charge Your Business by Yanik Silver
• The 10 Easiest Ways to Triple The Response of Every Email, Ad, Web Page and Sales Letter - An Interview with David Garfinkel by Mark Joyner 
• How To Win The Salescopy Writing Game by Joe Robson
• Headlines Sell - Logos Don't! by Joe Robson
• Leave Some Meat on the Bones by Joe Robson
• Why No P.S. On the Web? by Joe Robson
• Copywriting Tips The Pro's Use by Joe Robson
• What's So Different About Writing Web Copy? by Joe Robson
• Why Break The Rules Of Selling? by Joe Robson
• The 3 Best Headline Formats for Increasing Your Response by Joe Vitale
• Buying Trances: The Real Secret to Hypnotic Selling by Joe Vitale
• The Story of the Hypnotic Writing Monkey by Joe Vitale
• The Hypnotic Power of Confusion by Joe Vitale
• The Easiest Way to Write Anything by Joe Vitale
• How to Write a Million Dollar Sales Letter! by Joe Vitale 
• How to Hypnotize People into Reading Your Sales Materials! by Joe Vitale 
• The 10 Laws for Writing Letters that Get Results by Joe Vitale
• 10 Proven Tips for Boosting Ad Response by Marty Foley
• What do People Want Online? It's Not What You Think It Is by Jay Conrad Levinson 
• The Secret Behind Million-Dollar Ads by David Garfinkel
• Killer Copy: Words That are Like Magnets to Money by David Garfinkel
• Why Some Ads Fail Miserably While Others Succeed Wonderfully by David Garfinkel
• How to Instantly Double the Response of any Ad, Letter or Web Promotion by David Garfinkel 
• The E-Factor: Two Ways to Instantly Get More Back from Every Promotion by David Garfinkel
• Five Powerful Techniques That Produce Unstoppable Sales by Ted Nicholas
• Discover a Master Wordsmith's Secret for Turning Everything You Say into Wealth, Well-Being and Personal Success by Ted Nicholas
• The Triggers of Success: How to Trigger a Successful Sale through the Power of Psychological Triggers by Joe Sugarman
• I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy by Joe Sugarman
• How To Use The Secrets Of The Best Direct Response Marketers Of The Last 100 Years To Get More Sales and Profits For Yourself by Mark Hendricks
• The Most Important Part of Your Ad...and Why! by Mark Hendricks
• The Art of Writing Effective Website Sales Copy by Shelley Lowery
• 10 Incredible Ways to Sell Your Products Now by Larry Dotson
• 10 Ways to Make Your Ad Command Attention by Larry Dotson

Testing & Tracking

• Mastery Series - The Road to Success: What I Learned From Jonathan Mizel, Part Two by Michael Campbell
• Are You Investing in Your Business or Gambling on Your Business by Terry Dean
• You Blinded Me With Science by Marc Goldman
• Dump That Free Hit Counter And Start Tracking - IMC
• How To Use Testing For Breakthrough Marketing Results by Yanik Silver
• The Absolute Best Way to Leverage Your Business Dollars by Mark Joyner
• Why Test? by Mark Joyner
• Testing and Tracking Your Online Marketing Efforts by Marty Foley
• The Human Side of Ad Tracking: How to Use Emails to Connect With Your Customers and Find Out Why They Really Bought by Jeff Mulligan
• Use Your Advertising Dollars To Generate Leads by Robert Smith
• Analyzing Referrer Logs of your Traffic is Necessary to Measure Your Success by Robin Nobles
• Understanding The Flow of Internet Traffic, to Attain Website Traffic by David Notestine
• A Perspective On Your Site Traffic by Dale Armin Miller
• What You Don't Know Can Shut You Down by Kim Wingate
• Analyzing Your Website Traffic by Dan Grossman
• Exclusive Interview with Sam Robbins
• Increase Your Sales Up To 500% by Tracking Visitors' Footsteps

 

RESOURCES

Click on the Main Topic links for an overview of all the resources; the individual links to find out more specific information about any particular resource. I recommend starting on the main Topic/category links, reading a brief synopsis of all the resources and then proceeding from there. Within each category you can always return to the overview or main Topic page.

Complete eBusiness Automation Tracking Options

1. Web Business Wizard: a.k.a. The Ultimate In Automation!

2. Quick Pay Pro: Your Complete E-commerce Automation System 

3. MakeBuyingEasy.com: Complete eBusiness Automation System

4. Real Affiliate Professional: Instant eCommerce Solutions

5. 1ShoppingCart.com: Marketer's Choice

6. Site Build it!: The Ultimate eCommerce Bundle

Multi-purpose Sales & Marketing Tracking Software 

1. Clickalyzer

2. ProAnalyzer

3. HyperTracker  

4. AdMinder 

5. 123 Count

6. TrackThisHit.com

7. Traffic Splitter

8. SplitHit (Split Run Testing Software)

=> Affiliate Tracking Software That Does It All

1. AssocTrac (Corey Rudl's IMC)

2. My Affiliate Programs Software Version 5.0

3. Pro-TRACK

4. CGI Toolbox (Complete with Little Salesman + Ultimate Ad Tracker)

Stat Collecting & Log Analysis Tools

1. SplitHit (Split Run Testing Software)

2. Daily Stats Software

3. Stat Cruncher

4. Clickalyzer

5. HitsLink.com

6. HyperTracker

7. AdMinder

=> Traffic Boosting Tracking Software Applications

1. Web Position Gold Traffic Analyzer

2. SearchKing Keyword Delivery Service

Featured Promotion Planning Resources: 

1. Traffic Secrets (John Reese)

2. Net Marketing 2004: Seize Your Potential & Prosper with Net Marketing (Michael Glaspie)

3. Internet Breakthroughs (Terry Dean)

4. How to Create Powerful Offers That Pull Massive Results (Kevin Wilke and Matt Gill)

5. Confidential Internet Intelligence Manuscript (Mark Joyner)

6. Scientific Web Marketing System (Marty Foley)

Surefire Advertising & Marketing Courses

1. Traffic Secrets by John Reese

2. Hypnotic Selling Secrets by Dr. Joe Vitale

3. Net Marketing 2004: Seize Your Potential & Prosper with Net Marketing by Michael Glaspie

4. How to Create Powerful Offers That Pull Massive Results by Kevin Wilke and Matt Gill

5. The Kaizen Marketing System by Alexi Neocleous

6. Secrets My Mom Never Told Me About Internet Marketing by James Maduk

7. How To Profit With A Direct Sales Web Site - "Mr. H Tapes" - Corey Rudl

8. Confidential Internet Intelligence Manuscript by Mark Joyner

9. The Ultimate Marketing Seminar - Ted Nicholas, Mark Joyner et al.

10. Internet Marketing Protege Program by Terry Dean & Marty Fiegl

11. How To Use Testing and Tracking to Multiply Your Profits by John Taylor

12. How to Develop a Landing Page by Dr. Ralph Wilson

13. Scientific Web Marketing System by Terry Dean & Marty Foley

14. Make Your Site Sell! by Ken Evoy  

15. Amazing Formula That Sells Products Like Crazy! by Marlon Sanders

16. Magnetic Marketing Systems Kit by Dan Kennedy 

17. Power Positioning Dot Com by Michel Fortin

18. 33 Days to Online Profits VIDEO Enhanced Tutorial eBook by Yanik Silver and Jim Edwards

*Featured* Copywriting Resources: 

1. Joe Vitale's Hypnotic Writing Wizard

2. Marlon Sanders' Push Button Sales Letters

Recommended Professional Copywriting Services

1. Michael Fortin, the "Success Doctor"

2. WorldProfit's Dr. Jeffrey Lant

Ad & Website Copywriting Courses - Part 1 

1. Ultimate Internet Copywriting (Yanik Silver)

2. The Greatest Salesletters of All Time (Yanik Silver and Ken Stacey-Odiwe)

3. Instant Sales Letters by Yanik Silver  

4. Web Copy Secrets (Multi-media files & Cassettes) compiled by Yanik Silver

5. 21 Mind Motivators: Psychological Tactics to Capture MORE Profits! (audio teleseminar & transcript) by Yanik Silver and Alex Mandossian

6. Copywriting Seminar In a Box and Copywriting Clinic by Dan Kennedy

7. How to Write Million Dollar Ads, Sales Letters and Web Marketing Pieces by Bob Serling

8. Make Your Words Sell by Ken Evoy and Joe Robson

9. Amazing Ad Copy Secrets by Marlon Sanders

10. Push Button Sales Letters (software tool) by Marlon Sanders

Ad & Website Copywriting Courses - Part 2

1. How I Sold $400 Million Dollars Worth of Products and Services by Ted Nicholas

2. Magic Words That Bring You Riches by Ted Nicholas

3. Create Advertising That Sells by Joe Vitale

4. The Hypnotic Writer's Swipe File by Joe Vitale & Larry Dodson

5. Advanced Hypnotic Writing by Joe Vitale

6. Hypnotic Selling Tools by Joe Vitale

7. Formulas that Guarantee Advertising Sales by Mark Smalley

8. Advertising Headlines That Make You Rich by David Garfinkel  

9. Killer Copy Tactics by David Garfinkel

10. Psychological Triggers by Joe Sugarman

Ad & Website Copywriting Courses & Resources - Part 3

1. Ad Magic: The Complete Guide To Creating Hot Ads & Sales Letters That Work! by Brian Keith Voiles

2. Million Dollar Web Copywriting by Terry Dean

3. Interactive Sales Letters (software tool) by Scott Stevenson

4. SalesLetter Generator (software tool) by Armand Morin

5. How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy by Mark Hendricks

6. Profit Pulling Offers by Jimmy D. Brown

7. Dead Broke Beginners' Resource Site to Creating Instant Products & Profitable Ads by Tim Gross

8. Step-By-Step Copywriting Course by Karon Thackston

9. Great Headlines Instantly

10. Killer Ad Bootcamp

 

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