Table of Contents

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Tutorials

Driving Targeted Traffic to Your Website

• What Exactly Are You Going To Promote?
• The "Promotional Mix"
• There's Traffic... and Then There's Traffic!

Automated Traffic Generators - Pop-Ups & Pop-Unders

• How They Work
• Important Points to Bear in Mind When Using Pop-ups or Pop-unders
• Five Rules of Effective Pop-up Marketing

Building Link Popularity

• Some Links Are Better Than Others
• Themed Reciprocal Links
• General Guidelines for Requesting Reciprocal Links
• Other Ways To Get Linked
• Award Site Links
• Link Popularity Checking Services

Banner & Link Exchanges

• Banner Ad Pros & Cons
• How Much Do You Have to Pay?
• Banner/Link Exchanges
• Creating Banner Ads

Online Classified Advertising

• Ten Points to Remember When Posting Classified Ads
• Recommended Courses on Classified Ad Copywriting
• The Best Classified Ad Services

Media Publicity - Press Releases

• 5 Things You Must Do In Your Press Release
• Newsworthiness Is The Foundation
• Online Press Release Options
• How to Write a Press Release
• Sending Out Your Press Release

15 Surefire Ways to Keep 'Em Coming Back

Wisdom of the Masters

Advertising & Promotion

• The New Power of Advertising by Jay Conrad Levinson 
• 3 Secrets of High Traffic Sites by Mark Joyner
• Two Easy Steps that Turn Your Web Traffic Into Money by Mark Joyner
• How I Made $4,000,000 on a $0 Ad Budget. Mostly... by Mark Joyner  
• How To Skyrocket Your Sales And Crush Your Competition Even If They Sell The Exact Same Thing You Do by Yanik Silver
• Are You Going to Fish or Are You Going to Cut Bait? by Marlon Sanders
• Marlon's easy way to make an extra $1,000 to $20,000 via online marketing this month and every month -- in only a few extra hours, even if you're lazy and stupid! by Marlon Sanders
• How To Use Direct Mail Endorsements To Drum Up More Business Than You Can Handle by Marlon Sanders
• Shortcuts To Building Targeted Traffic by Robert Smith
• Use Your Advertising Dollars To Generate Leads by Robert Smith
• Advertising Doesn't Pay? by Joe Robson
• Start a Traffic Virus by Terry Dean
• You are Being Lied To... and It's Costing You a Fortune by Terry Dean
• 7 Little or No Money Strategies for Building Traffic To Your Website by Terry Dean
• No-cost Website Traffic Strategies by Jim Daniels
• The Bigger Picture - Free Vs. Paid Advertising - IMC
• The Science Of Alternative Traffic Generation - IMC
• 10 Ways To Generate Business Leads by Jonathan Mizel
• Web Marketing Checklist: 29 Ways to Promote Your Site by Dr. Ralph Wilson
• The Six Simple Principles of Viral Marketing by Dr. Ralph Wilson
• The E-Factor: Two Ways to Instantly Get More Back from Every Promotion by David Garfinkel
• The Strange Story of the "Crackpot" Mail-Order Prophet or Five Things You Can Learn about Advertising from Dr. Frank B. Robinson by Joe Vitale
• How to Write Hypnotic Endorsements by Larry Dotson
• 10 High Powered Ways to Increase Your Traffic by Larry Dotson
• 10 Sizzling Offers that Sell Like Crazy by Larry Dotson
• 10 Motivational Triggers That Make People Buy by Larry Dotson
• Utilizing an Active Marketing Strategy: Tips for Increasing Sales on Your Web Site by Marc Goldman  
• The Art of Advertising Your Online Business by Marc Goldman
• Offline Marketing Techniques to Build Your Business by Marc Goldman
• The Right Way To Use Classified Advertising To Grow Your Business! by Marc Goldman
• 'Pop-Unders' - The Latest Online Gold Rush by Jim Edwards
• Skyrocket Website Traffic With 'OPT' by Jim Edwards
• Massive Traffic and the The Business Success Formula: JV x VM (7) = MTO by Paul Barrs
• The Greatest Pop-Up Tactic that No One Knows About by Ryan Deiss
• Creating Your Website's Promotional Strategy by Shelley Lowery
• Cross-Promoting With Recommendations by Shelley Lowery
• Increase Internet Sales with Free Trials by Shelley Lowery
• How To Give Your Product Away For Free...And Still Make A Fortune! by Lesley Anne Lowe 
• Working the Classified Ads by Neil Shearing 
• Making the Most of Online Classifieds & FFA Sites by John Karnish
• Top 5 of Budget Promotion Online by Azam Corry
• Understanding the Inertia Promotion Principle by Andy Brocklehurst

Press Releases

• How To Market To and Through the Media by Michel Fortin
• Would You Rather Be Rich or Famous? This is Not a Trick Question by Mark Joyner  
• How to Create Killer Press Releases For Any Business, Product or Service by Terry Dean
• How to Get Millions of Dollars in Free Advertising for Your Web Business by Terry Dean
• A Very Under-Used Method Of Getting Website Visitors by Dale Armin Miller
• Ten Hot Tips For Using E-Mail To Get News Coverage For Business by Paul Krupin 
• How to Write Press Releases That Get Published by Paul Krupin
• Writing a Powerful Email Press Release by John Karnish
• The Big Bang Publicity Campaign by Anne Marie Baugh
  

Banners & Links

• Cross Linking (The when, how and why of using transparent gif graphics to cross link pages) by Michael Campbell
• "I Coulda Been a Contenda" (A lesson that includes a dynamic "get links" strategy) by Jim Daniels  
• The Basics of Asking for a Reciprocal Link by David Notestine
• How To Do Link Popularity by David Notestine
• How to Market Your Website by Creating a Web Presence by David Notestine
• The Web Robots are Here, the Zeus Collective is Born by David Notestine
• The Truth About Link Exchanges by David Notestine

• Measuring Link Popularity by Sumantra Roy

• Improving the Link Popularity of Your Site by Sumantra Roy

• Link Building: Where to Start? MarketPosition Newsletter

• New Search Engine Ranking System - Is Your Website Ready? by Shelley Lowery

• Getting the Best from Your Banners by Brian Alt 
• 14 Proven Laws of Banner Advertising by Michael T. Glaspie

 

RESOURCES

Click on the Main Topic links for an overview of all the resources; the individual links to find out more specific information about any particular resource. I recommend starting on the main Topic/category links, reading a brief synopsis of all the resources and then proceeding from there. Within each category you can always return to the overview or main Topic page.

Top 10 Surefire Advertising & Marketing Courses

1. Traffic Secrets by John Reese
2. The Ultimate Marketing Seminar by Mark Joyner
3. Internet Marketing Protege Program by Terry Dean
4. Insider Secrets to Marketing Your Business on the Internet by Corey Rudl 
5. Net Marketing 2004 by Michael Glaspie
6. The Kaizen Marketing System by Alexi Neocleous
7. Magnetic Marketing Systems Kit by Dan Kennedy  
8. How To Profit With A Direct Sales Web Site - "Mr. H. Tapes"
9. How I Sold $400 Million Dollars Worth of Products and Services by Ted Nicholas
10. The Guerrilla Marketing Association by Jay Conrad Levinson

Highly Recommended Advertising & Marketing Courses - Part 1

1. Create Advertising That Sells by Joe Vitale
2. Under Oath - The Truth, The Whole Truth and Nothing But The Truth About Internet Marketing by Stephen Pierce
3. Make Your Site Sell! by Ken Evoy  
4. Amazing Formula That Sells Products Like Crazy! by Marlon Sanders
5. Internet Marketing Secrets REVEALED Terry Dean (interviewed by Fred Gleeck)
6. How To Get Millions of Visitors to your Websites Using Joint Ventures by Terry Dean
7. Other People's Traffic: How To Get In Front of it with Joint Ventures by James Maduk
8. Joint Venture Secrets Revealed by Marc and Terry Goldman
9. Profit Pulling Offers by Jimmy D. Brown
10. Anatomy of a Marketing Roll-Out by Jonathan Mizel & Ken McCarthy
11. Confidential Internet Intelligence Manuscript by Mark Joyner
12. Marketing Brain Dump by Jonathan Mizel & Alex Mandossian
13. Inside Internet Marketing by Rich Hamilton, Jr.
14. Grilling the Net Gurus by Alex Sampson
15. The Online Marketing Letter by Jonathan Mizel

Highly Recommended Advertising & Marketing Courses - Part 2

1. Power Positioning Dot Com by Michel Fortin
2. Power Linking by Jack Humphries
3. Amazing Pop-ups by Jonathan Mizel
4. Dead Broke Beginners' Resource Site to Creating Instant Products & Profitable Ads by Timothy Gross
5. Scientific Web Marketing System & Convert More Traffic: Targeted Traffic Teleclass by Marty Foley et al.
6. How to Obtain a Flood of Publicity for Your Product or Service by Marlon Sanders 
7. Startpage Secrets by Jonathan Regan
8. Internet Marketing Secrets Exposed by Yanik Silver
9. 33 Days to Online Profits VIDEO Enhanced Tutorial eBook by Yanik Silver & Jim Edwards
10. How To Get 1 Million Visitors On Your Web Site Without Paying A Dime In Advertisement! by Stephen Ducharme
11. How to Develop a Landing Page by Dr. Ralph Wilson
12. DeMystifying Viral Marketing by Dr. Ralph Wilson
13. Formulas that Guarantee Advertising Sales by Mark Smalley
14. Trash Proof News Releases by Paul Krupin
15. Advertising Headlines That Make You Rich by David Garfinkel  

Ad & Web Copywriting Courses (Overview - All these course and more are covered more extensively in our "Planning Your Promotion" course, where we go into more detail about testing and tracking your advertising copy.) 

1. Web Ad Magic by Yanik Silver, Cindy Kappler and Jeff Grant
2. The Greatest SalesLetters Ever Written by Yanik Silver & Ken Stacey-Odiwe
3. Dan Kennedy's Copywriting Seminar in a Box
4. How to Write Million Dollar Ads, Sales Letters and Web Marketing Pieces by Bob Serling
5. Amazing Ad Copy Secrets by Marlon Sanders 
6. Push Button Sales Letters (software tool) by Marlon Sanders  
7. Million Dollar Web Copywriting by Terry Dean
8. Ad Magic: The Complete Guide To Creating Hot Ads & Sales Letters That Work! by Brian Keith Voiles
9. Instant Sales Letters (site-based) by Yanik Silver  
10. Web Copy Secrets by Yanik Silver
11. 21 Mind Motivators: Psychological Tactics to Capture MORE Profits! by Yanik Silver and Alex Mandossian
12. Step-By-Step Copywriting Course by Karon Thackston
13. Make Your Words Sell by Ken Evoy 
14. How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy by Mark Hendricks
15. Killer Copy Tactics by David Garfinkel
16. SalesLetters That Sell by Christian Godefroy
17. The Hypnotic Marketing Library Super Package by Joe Vitale
18. Hypnotic Traffic Tools by Joe Vitale
19. Great Headlines Instantly
20. Killer Ad Bootcamp

Site-Based All-in-One Promotion Resources

1. Ultimate Marketers Resource  (Marc & Terry Goldman)
2. Instant Marketing Toolbox  (Yanik Silver)
3. Internet Marketing Success Arsenal  (Dale Armin Miller, founder)
4. The Toolshack
5. WarriorPro.com (Allan Says)
6. SelfPromotion - Do-it-yourself Web Promotion

Specialized Advertising & Marketing Services

1. i4market.com - Brand & Campaign Management 
2. MassMarketingProgram - Give Away Free Plane Tickets & More
3. PromoMinder - Personal Marketing Manager
4. SearchKing Advertising Services - Portal Program
5. Traffic Unlimited - Web Mall Advertising
6. Online Promoter - 3 different promotional services
7. 4WebHits.com - Automatic traffic generation with a twist!

=> 2 "Must Have" Promotional Tools

1. Auto Browser Internet Automation Software
2. Internet Information Manager
3. Marketing Dashboard

Reciprocal Link Generating Software & Services

=> Top Link Generating Software Solutions

1. Zeus Internet Marketing Robot (David Notestine)
2. Link Explore (Sumantra Roy)
3. SuperAffiliateFinder (Roy Oron)
4. Internet Success Spider (Neil Shearing)
5. Optilink - Link Analysis Tool

=> Site-Based Link Exchange Services

• Featured: SiteSell Value Exchange!

=> Link Popularity Checking Services

Top Automated Traffic Generating Programs

Pop-up, Pop-Under, Pop-Over Window & Form Creation Resources

Banner Advertising Resources

=> Banner Design and Creation Services
=> Banner Exchange & Promotion Services 
=> Paid Banner / Impression Ads

Online Classified Advertising Resources

=> Classified Directories
=> Free & Fee-based Classified Networks
=> Classified Ad Submission & Tracking Software
=> Online Sources for Newspaper Classifieds

 

Press Releases and Offline Media Resources

=> Powerful Press Release Software

=> Online Press Release Services

=> Online Media Directories & Resources for Off-line Press Releases

=> Online Resources for Off-line Direct Mail

High-Tech / MLM Recruitment Services

=> Lead Generating Services

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